His first big slice of exposure to a wider audience was at the 2007 MTV Video Music Awards, where he performed a remix to Justice's 'D.A.N.C.E.' that was off his mixtape 100 Miles. His debut album was soon one of the most anticipated commodities the rap game had to offer in 2009.Īs for Wale, his name had been floating in and out of music industry circles as far back as 2006. Suffice it to say, the music world was quickly becoming familiar with Cudi's work. He even co-wrote the tracks 'Heartless' and 'Paranoid,' as well as others, for Kanye's 808's and Heartbreak LP.
However, where money was lost, a career was gained in the end, after Kanye West took notice of the tape and, as their relationship grew from pleasant acquaintances to something resembling a mentor-mentee situation, eventually signed the young emcee to his GOOD Music imprint. It was a significant move that predates the streaming world we live in now where artists get paid, yet barely anyone buys physical copies of mixtapes anymore, digital or otherwise.
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In July 2008, Kid Cudi dropped A Kid Named Cudi, releasing the project as a free download. As a result, they've both accumulated fan bases that are unfailingly loyal, even in the face of critical bewilderment as time has trudged on into the 2010's.Īt the time, both rappers were coming off of mixtapes that propelled them to the front of the underground conversation. The former, hailing from the city of Cleveland, and the latter, a native of Washington, D.C., followed surprisingly similar career paths to score eventual debut albums that were both warmly received on their own, but also pointed to sustained success in the music industry, as both Cudi and Wale have carefully honed their respective sounds and chartered their own distinctive courses through hip-hop music in the years since. Alongside the likes of Asher Roth, B.O.B, Ace Hood and Curren$y, two now-familiar rappers were introduced to a mainstream hip-hop audience: Kid Cudi and Wale. In late 2008, XXL revealed to the world the names who would make up their 2009 Freshman Class.
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